A neutral comparison of white-label reach, client handover, pricing and partner commissions, with prices verified in October 2026.
Agencies that want to stop building every client site from scratch usually end up comparing Duda and Wix Studio, and because both vendors publish their own comparison pages, a neutral answer is hard to find. Here it is in one line: Duda wins if your clients must never see a vendor name, and Wix Studio wins if you want design range, a large template and app ecosystem, and you do not mind the platform being visible. Everything below is the detail behind that, with prices as they stood at the time of writing (October 2026).
Duda is a website builder sold mainly to people who build for others: web design agencies, marketing companies, hosts and software platforms. Its central promise is that the product can carry your name instead of Duda's. The editor is drag and drop with per-device editing, there is a Developer Mode for direct HTML and CSS, and the AI side includes an AI Assistant, an AI Widget Builder for custom elements and Vibe for generating client-ready sites and small web apps.
Wix Studio is Wix's agency-facing product. It uses Wix's responsive editor with a CMS, shared asset libraries for reusing templates and widgets across sites, on-canvas commenting and a workspace where you can see every client site, its billing, its subscriptions, its support tickets and its reports in one place. It also connects to the Wix Partner Program, which pays you a share of what your clients spend.
The structural difference matters more than any feature list. Duda charges you, the agency, for a plan that includes a number of sites, and leaves you to charge clients whatever you like. Wix charges per client site, and the client frequently ends up paying Wix directly while you collect a commission. That one difference shapes your margins, your invoices and how much of the relationship you own.
This is the real dividing line. Duda sells white labelling as a product; Wix sells partner branding as a courtesy layer on top of a Wix-branded experience.
On Duda's White Label plan you can put your logo, colours and domain on the website builder itself, including the mobile editor. Clients get a branded login screen, a white-labelled dashboard for managing sites and viewing statistics, branded statistics emails sent from the address you set, and a branded 24/7 client support portal. Client payments are collected under your brand. The white-labelled template gallery is reserved for Custom plans.
On Wix Studio, custom branding lets a workspace owner upload a logo that appears on client site dashboards and on the site email invitations you send, plus your business name, logo and a link to your portfolio in the banner on free published sites. That is useful, and every partner level gets it, but Wix's own documentation does not describe a branded editor, a branded login page or a custom domain for the client panel. Assume the client will work out which platform you used.
| What the client sees | Duda | Wix Studio | WebNewBiz |
|---|---|---|---|
| Editor carries your brand | Yes, logo, colours and domain, including the mobile editor | Not documented | Editing happens inside the agency-branded panel |
| Client dashboard in your brand | Yes, white-labelled multi-site dashboard | Your logo in the dashboard header, other Wix branding stays | Yes, your name, logo, colours and favicon |
| Branded login page | Yes | Not documented | Yes |
| Panel on your own domain | Yes, custom platform domain | Not published | Yes, for example app.youragency.com |
| Emails to clients from you | Yes, from your white-label address | Your logo on site invitations | Yes, invites, emails and invoice PDFs, with your own SMTP |
| Client support in your brand | Yes, branded 24/7 support portal | No, Wix support with partner priority | Not offered as a branded portal |
| Cheapest plan that includes branding | White Label, $149 a month on annual billing | Any partner level, including entry level | Agency pricing on request |
Duda publishes its prices in US dollars per account. At the time of writing (October 2026) they look like this.
| Duda plan | Billed monthly | Billed annually (per month) | Sites included |
|---|---|---|---|
| Basic | $25 | $19 | 1 |
| Team | $39 | $29 | 1 |
| Agency | $69 | $52 | 4 |
| White Label | $199 | $149 | 4 |
| Custom | Quote | Quote | Negotiated |
Extra website projects are $17 a month or $168 a year each on Team, Agency and White Label, and extra Vibe projects are $8 a month or $79 a year. Support is email on Basic and Team, priority on Agency and White Label, and 24/7 on Custom. The published table shows three team seats on Basic and six on Team and Agency. There is no permanent free plan, only a trial.
Run the maths before you commit. Ten client sites on the White Label plan means $149 plus six extra sites at $17, so around $251 a month, or roughly $25 per client site. That is cheap if you charge $60 a month for care plans, and expensive if you charge $15.
Wix Studio is priced per site, in four tiers, and Wix is deliberately quiet about the numbers: the main pricing page shows standard Wix Premium plans, and the Studio support documentation tells you to view Studio plan prices logged out or in a private window. Independent 2026 guides put the four Studio tiers at roughly $19, $27, $34 and $159 a month on yearly billing. Wix's own wording is that prices and currency vary by location, so check from your own country before you quote a client. For reference, the standard Wix Premium plans are Light $17 (which cannot take payments), Core $29, Business $39 and Business Elite $159 a month on annual billing.
What Wix does publish clearly is what each Studio tier includes: Basic gives 10GB storage, three external site collaborators and 1,500 CMS items and cannot accept payments; Standard gives 50GB, five collaborators, 4,000 CMS items and payments; Plus gives 120GB, ten collaborators and 20,000 CMS items; Elite gives unlimited media storage, 100GB of database storage, 100 collaborators and ten million CMS items. Enterprise adds centralised billing, single sign-on, multi-site management and a dedicated account manager.
So the cost comparison is not like for like. With Duda you pay a platform fee and resell at your own price, which is the model behind most profitable web design packages. With Wix Studio the client usually pays for their own site plan, your platform cost is close to zero, and you earn commission instead of margin.
The Wix Partner Program has four levels, earned with points from building and upgrading sites and from certifications: Pioneer (0 to 900 points), Creator (1,000), Icon (2,000) and Legend (5,000 or more). Every level, including the entry one, gets 10GB storage, priority support, custom branding, the ability to sell Studio templates, an agency profile and revenue share. A partner badge starts at Creator. Wix Marketplace eligibility and access to the Partner Success Team start at Icon.
The revenue share, as published by Wix, works out like this:
Read the conditions, because they decide whether this is real money. You must be the site's first owner, the site must finish its trial and be upgraded to a yearly or longer plan (monthly plans do not qualify, apart from ads), public coupon codes and reassigned plans are excluded, and payouts are scheduled only once earnings reach $200, thirty days after the end of the month. The Partner Program terms also require you to keep buying at least one new Wix Premium or Studio Premium site as first owner to stay eligible.
Duda has no equivalent commission scheme, and does not need one: your profit is the gap between what you pay Duda and what you charge the client. Client Billing is included from the Team plan upwards, needs a Stripe account, and lets you send one-off requests (a build, design work, hourly work) and recurring subscriptions (hosting, maintenance, SEO) from your own dashboard in your local currency where Stripe supports it. Duda adds no fee of its own on top of Stripe's processing charge. You can also automate publishing and unpublishing based on payment status, which is a blunt but effective tool for late payers.
The honest trade-off: commission is passive but capped and conditional, while reselling means you carry the platform cost and the support calls but own the pricing. If the billing relationship is what you care about most, that is a point for Duda and for the thinking in our guide on how to resell websites to clients.
Most agency pain happens after launch, when a client logs in and moves something they should not have touched.
Duda's client management is the more granular of the two. You can give a client full editing, minor adjustments only or view-only access, enable or restrict individual features per client, assign predefined roles such as site editor or blog contributor, create custom roles, see when each client logged in and what they changed, and do all of it through Duda's REST API. Commenting is available from the Agency plan.
Wix Studio approaches it from the handover side. You build a client kit with your own training materials, tutorial videos, attachments and contact details, invite the client, and they open the kit from their site dashboard. Role-based permissions and a capped number of external site collaborators per plan control what they can touch, and site ownership can be transferred to the client when you want them to carry the subscription. The CMS is the safety net: clients update content without moving the layout.
If your clients are confident and like having their own account, Wix Studio's handover is pleasant. If your clients should see almost nothing, Duda gives you finer control and a longer list of things you can switch off.
Both platforms are built for more than one person working at once. Duda offers team permissions, asset sharing, site comments and six team seats on Team and Agency, plus SEO tools and an AEO feature for monitoring AI visibility. Wix Studio offers role-based team permissions, on-canvas commenting, shared asset libraries so a widget or section built once can be reused across client sites, and a single workspace for sites, billing and tickets.
Build speed depends on how you work. If your agency has a house style and reuses components, Wix Studio's shared libraries and far larger template and app ecosystem will usually get a site to a first draft faster. If your agency builds many similar small-business sites and wants to hand parts of the work to junior staff under tight permissions, Duda's narrower, more predictable editor tends to cause fewer accidents.
One practical point on lock-in. Wix sites cannot be exported as files. Duda lists code access and code export as features, and third-party comparisons place them on the Agency plan and above, but agencies in Duda's own community have reported that exported files need extra work to run on an ordinary host, so treat an export as a starting point rather than a copy of the live site. On any hosted builder, plan to rebuild rather than migrate.
If the reason you are comparing these two is that you want to deliver more per client without hiring, there is a third shape worth knowing about. WebNewBiz starts the site from a description: you write what the client's business does, the AI drafts the pages, layout and copy, and you edit by chatting to a Copilot or in the Design Studio visual editor. A store with card, Apple Pay and Google Pay checkout sits on the same login, as does an AI CRM that scores leads, runs deals, tasks and bookings and chases invoices, plus an AI funnel builder that drafts a landing page, opt-in and thank-you page from a description of the offer, or starts from one of 26 templates.
On the agency side, the white-label setup is closer to Duda's reach than Wix's: your name, logo, colours and favicon on the dashboard, clients logging into a panel branded as your agency (login page, invites, emails, invoice PDFs) on your own dashboard domain such as app.youragency.com, email through your own SMTP, and your own packages at your own prices (recurring, one-off or free, weekly to yearly, optional setup fee, several currencies) sold through your own storefront page with your own Stripe or PayPal account, so client payments go to you. You create client accounts, set limits on websites, team members and features, suspend an account when needed, and either log in as the client to do the work or let them do it themselves. There is a Partner API for creating sites, single sign-on login links and webhooks, team seats with role-based access, priority onboarding and a dedicated account manager. If what you actually want is the CRM side under your own brand, that is the same system.
The honest limits, because they will decide this for some agencies. WebNewBiz is younger and smaller than Duda, GoHighLevel or Webflow's agency programmes, with a much smaller template and app ecosystem than Wix or Squarespace. Agency pricing is not published, so you have to ask. The AI first draft still needs your own edits, photos and facts. Sites cannot be exported as files: the content and the domain move, but the layout is rebuilt. There is no built-in IDX or MLS feed for property listings, and no crew dispatch for field service clients. If your work is award-chasing bespoke design, Wix Studio or Webflow is the better fit; if your clients need nothing beyond a site and you want maximum control over a familiar editor, Duda is the safer pick. You can see the product at retail prices (Lite $9, Starter $29, Growth $79 where the CRM starts, Pro $149, Ultimate $199 a month, with the first month at $1) before any agency conversation.
Is Duda or Wix Studio better for a white-label agency?
Duda, clearly. Its White Label plan rebrands the editor, the client login screen, the client dashboard, the notification emails and the client support portal, and puts the whole panel on your own platform domain. Wix Studio lets partners put their logo on client site dashboards and site invitations, but the client can still tell the platform is Wix, and Wix publishes no custom domain for the client panel.
How much does Duda's white-label plan cost in 2026?
At the time of writing (October 2026) Duda's White Label plan is 199 US dollars a month billed monthly, or 149 dollars a month billed annually, per account, and includes four published website projects. Extra website projects are 17 dollars a month or 168 dollars a year each. The cheaper Agency plan (69 dollars monthly, 52 dollars annually) also includes four sites and priority support, but no white labelling.
Does Wix Studio pay agencies a commission?
Yes, through the Wix Partner Program. All partners earn 20 per cent revenue share on Studio sites upgraded to a yearly or longer plan, and top-level Legend partners earn 30 per cent on Studio plans plus 20 per cent on standard Wix Premium plans. Some products pay 50 per cent, including the mobile app premium, email marketing, logo and POS. Monthly plans do not qualify, you must be the site's first owner, and payouts are scheduled once earnings reach 200 dollars.
Can clients edit their own site without breaking the design?
On both, within limits you set. Duda has granular role-based permissions: predefined roles such as site editor or blog contributor, custom roles, feature-level restrictions, view-only access and a log of what each client changed. Wix Studio has role-based permissions, a set number of external site collaborators per plan (three on Basic up to 100 on Elite) and client kits where you add your own tutorials, attachments and contact details for handover.
Can you move a client site off either platform later?
Wix sites cannot be exported as files. Duda lists code access and code export among its features, and third-party comparisons place them on the Agency plan and above, but treat an export as a starting point rather than a working copy of the live site. WebNewBiz cannot export a site as files either: the content and the domain move, the layout is rebuilt.
Where does WebNewBiz fit in this comparison?
It is the third option for agencies that want the first draft written by AI from a description of the client's business, then edited by chat, with an AI CRM, funnels and a store on the same login, all branded as the agency on its own dashboard domain with its own packages, currencies and payment account. It is younger and smaller than either Duda or Wix Studio, with a much smaller template and app ecosystem, and agency pricing is quoted rather than published.
If white labelling is the deciding factor, start a Duda trial on the White Label plan and look at it through a client's eyes. If design range and commission matter more, open a Wix Studio workspace and build one real project before you commit a client to it.
If you would like to see what the AI-drafted approach feels like, the free AI Website Preview turns one sentence about a client's business into a homepage design, with nothing to install. From there you can read how the AI website builder works, talk to us about white-label if you want your own branded panel, packages and payment account, or start for $1 and build a site yourself first.