Bitrix24 alternatives for small business
An honest comparison of the realistic replacements for Bitrix24, grouped by what your business actually needs, with prices checked in October 2026.
Bitrix24 is one of the few platforms that really does bundle a CRM, a website builder, an online store, tasks, team chat and telephony into one subscription. That breadth is why it keeps appearing in lists of all-in-one tools, and it is also why so many owners go looking for something else. Most small teams use three or four of its modules and spend weeks stepping around the rest. This guide compares the realistic replacements by what you actually need, with prices checked at the time of writing (October 2026).
Why people leave Bitrix24, and why some should stay
Start with what it gets right, because the price structure is genuinely unusual and worth keeping in mind as you compare.
- You pay per organisation, not per seat. Bitrix24's own pricing page lists Basic at $49 a month on annual billing for 5 users, Standard at $99 for 50 users and Professional at $199 for 100 users ($69, $144 and $289 if you pay monthly). A 30-person company paying $99 a month for everything is hard to beat on headline cost.
- The modules really are included. CRM with pipelines, invoices and estimates, tasks and projects, chat and video calls, a no-code website and landing page builder, an online store tied to the CRM, web forms, telephony and an intranet feed.
- There is a free tier and a self-hosted option. The pricing page describes the free plan as 1 to 2 users with 5 GB of storage, which is narrower than the unlimited-user free plan older reviews describe, so check the current terms in your own account. The self-hosted Business licence is listed at $3,590 a year for teams that must keep data on their own server.
The complaints are just as consistent. Reviewers on Capterra, G2 and Gartner rate the feature list highly and ease of use noticeably lower, and phrases like "steep learning curve", "not intuitive" and "training required" come up again and again. Several reviewers say it suits a corporate intranet better than a five-person business.
So the honest advice first: if you have ten or more people who need shared tasks, chat and an internal hub, stay where you are or look at a work suite. The rest of this guide is for the business whose real job is winning customers from its website and following them up properly.
Three kinds of replacement, and why the difference matters
Nearly every tool recommended as a Bitrix24 alternative falls into one of three groups. Picking the wrong group is what makes a migration feel like a downgrade.
| Kind of replacement | How it works | Examples | The catch |
|---|---|---|---|
| Site and CRM sharing one database | Website, forms, store and customer records are one product with one login | WebNewBiz, Odoo, GoHighLevel, Wix (lightly) | Smaller app ecosystems, and you accept the vendor's way of working |
| A CRM you bolt a website onto | Strong CRM, separate site builder, joined by forms or an integration tool | HubSpot, Zoho CRM, Pipedrive | Two bills, two logins, and someone has to notice when the join breaks |
| A work suite | Replaces tasks, chat and documents, not the website or the sales pipeline | ClickUp, monday.com, Google Workspace | You still need a website and a CRM afterwards |
If the screen you open every morning is your pipeline, the middle group is fine. If the thing that pays the bills is your website and the enquiries it produces, the first group saves the most work. Our guide to choosing a website builder with a CRM built in goes through that trade-off in more detail.
If you mainly need the CRM: Zoho or HubSpot
Zoho is the closest thing to Bitrix24 in spirit. Zoho CRM is free for up to 3 users, and current pricing guides list the paid tiers on annual billing at $14 per user per month for Standard, then $23, $40 and $52 for Professional, Enterprise and Ultimate. Zoho One, the bundle of 40-plus apps including Zoho Sites and Zoho Commerce, is widely reported at $37 per employee per month on annual billing, with the condition that you license everyone on the payroll. Zoho shows local prices in many countries, so the figure you see may differ from the US list.
Zoho is the better choice if you want deep customisation, a long list of integrations and the lowest per-user price for a serious CRM. It is the wrong choice if you left Bitrix24 because the interface was busy: Zoho's apps look and behave slightly differently from one another, and setup takes real time.
HubSpot has the opposite shape. The free CRM is generous and genuinely usable, the Starter bundle is listed at around $20 per seat per month, and then the Professional tiers jump to several hundred dollars a month (sources put Marketing Hub Professional between $800 and $890 for three seats) plus a one-off onboarding fee. Its marketing tools and reporting are the best in this list, and nobody chooses HubSpot for its website builder.
HubSpot suits a sales-led team that wants to start free and can live with a steep step up later. If that cliff worries you, we compare the cheaper options in our guide to HubSpot CRM alternatives for small business.
If you need stock and accounting in the same system: Odoo
Odoo is the other true all-in-one. Its pricing page lists One App Free (one app, unlimited users), Standard at $31.10 per user per month on annual billing and Custom at $46.70, with introductory discounts that apply for the first 12 months on the users you order initially. Standard and Custom include all apps, so CRM, Website, eCommerce, Inventory, Invoicing and Accounting arrive together.
For a business that holds stock, issues purchase orders and wants its books in the same place as its orders, nothing else here comes close. The trade-off is effort: Odoo rewards configuration, and most small businesses end up paying a partner for setup. If your reason for leaving Bitrix24 was "too much to learn", Odoo is not the cure.
If the website, store and CRM should be one product: WebNewBiz
This is the gap most Bitrix24 leavers actually fall into. They do not want an intranet. They want a site that brings in enquiries, a place to sell, and customer records that fill themselves in.
With WebNewBiz you describe your business in plain language and the AI drafts a complete site, pages, layout and copy included, which you then edit by chatting to the Copilot or in the Design Studio visual editor. Every plan includes hosting, a full WordPress CMS, SSL, mobile optimisation, templates and 24/7 chat support. The online store has a cart and secure checkout with card payments through Stripe, Apple Pay and Google Pay, and can run on WooCommerce, Shopify or WebNewBiz's own engine.
The part that replaces Bitrix24's CRM starts on Growth ($79 a month). The AI CRM reads and scores leads, holds deals, tasks and bookings, sends invoices that chase themselves and connects your own email. Website enquiries land in it automatically and store buyers become contacts, because it is one database rather than two products wired together. It also includes an AI funnel builder: describe the offer and it drafts a landing page, opt-in and thank-you page, or start from one of 26 templates, and opt-ins arrive as contacts. Workflow automations fire on triggers such as a form submission, a date or a birthday. Email campaigns, social posting and the wider marketing automation tools arrive on Pro ($149), and the AI chatbot, phone system with its own number and two-way SMS on Ultimate ($199). Plans are $1 for the first month, there is no minimum contract, and yearly billing costs less.
The honest limits: there is no free plan, the CRM does not exist below Growth at $79 (Lite at $9 has no store or CRM at all), and the app ecosystem and community are much smaller than Zoho's, HubSpot's or Wix's. It has no team chat, intranet or HR module, so it is not a like-for-like swap for Bitrix24's collaboration side. The AI first draft still needs your own edits, photos and facts. And while your content and domain can move elsewhere later, you cannot export the site as files to another host: the layout would be rebuilt.
If you are an agency or marketer: GoHighLevel
GoHighLevel is built for people selling marketing services to other businesses: sites and funnels, pipelines, SMS and email sequences, plus white-label client accounts. Its published plans are Starter $97, Unlimited $297 and Agency Pro $497 a month. For one small business with no clients of its own, it is expensive and far more machinery than you need. For an agency that wants to resell, it is a reasonable destination, and our page on GoHighLevel alternatives covers the cheaper routes.
If the website matters most and the CRM can be light: Wix
Wix is the simplest exit if your pipeline is short and your website is the point. US annual pricing is Light $17 (which cannot take payments), Core $29, Business $39 and Business Elite $159. The built-in customer tools cover contacts, a shared inbox, forms, automations, quotes and invoices, which is enough for a one-person business.
What you give up is CRM depth: lead scoring, multi-step sales automation and the reporting a sales team needs are not comparable to Bitrix24, Zoho or HubSpot, and some marketing features are priced as add-ons. Wix is also the better choice if you want the largest template and app library, since no younger platform matches it there.
If you would rather someone else ran it: Thryv
Thryv packages a website, CRM, bookings, listings and reviews for local service businesses, with staff who set it up for you. It does not publish a simple rate card: you book a demo and receive a quote, and third-party trackers disagree so widely about the price that the only reliable number is the one in your own quote. Reports of minimum terms and onboarding fees are common, so ask directly about the contract length, what happens to your site if you leave, and who owns the domain.
The shortlist side by side
| Option | From (USD per month, October 2026) | Website and store | CRM depth | Best for |
|---|---|---|---|---|
| Bitrix24 | Free for 1 to 2 users, Basic $49 annual (5 users) | Builder and store included | Deep, with telephony and invoices | Teams of 10-plus who also want tasks and chat |
| Zoho | CRM free for 3 users, $14 per user; Zoho One about $37 per employee | Separate apps (Zoho Sites, Zoho Commerce) | Deep and highly configurable | Businesses that enjoy configuring things |
| HubSpot | Free CRM, Starter about $20 per seat | Basic CMS, not its strength | Strong, best marketing reporting | Starting free, paying later |
| Odoo | One app free, Standard $31.10 per user annual | Website and eCommerce apps included | CRM plus stock and accounting | Inventory and books in one system |
| GoHighLevel | $97 | Sites and funnels, light store | Pipelines and heavy automation | Agencies reselling to clients |
| Wix | Light $17 (no payments), Core $29 | Yes, large template library | Light: contacts, inbox, invoices | Site first, simple follow-up second |
| Thryv | Quote after a demo | Included in its packages | CRM with bookings and listings | Owners who want it done for them |
| WebNewBiz | $1 first month, then Lite $9; CRM from Growth $79 | AI-drafted site and store (store from $29) | AI CRM with funnels and automations | One product for site, store and CRM |
What it actually costs over a year
Headline prices mislead because the plan you need depends on team size and whether you take payments. Three realistic cases, using the October 2026 figures above:
- Solo consultant, website plus lead follow-up. HubSpot's free CRM with Wix Core at $29 costs about $348 a year and two logins. Bitrix24 Basic is $588 a year for five seats you do not need. WebNewBiz Growth is $948 a year, with the site, forms and CRM in one place.
- Three-person service business taking bookings and payments. Bitrix24 Basic at $588 a year is the cheapest all-in-one on paper. Zoho CRM Professional for three users plus a site builder lands near $1,200. WebNewBiz Growth at $948 includes 3 team members and 3,000 contacts.
- Ten-person company that needs shared tasks and chat. Bitrix24 Standard at $99 a month covers 50 users and the collaboration side, which is roughly $1,188 a year. Zoho One for ten staff is about $4,440. Here, leaving Bitrix24 is usually the more expensive decision.
Add the invisible costs before you decide: setup time, paid onboarding, add-ons for SMS or extra contacts, and the hours someone spends maintaining the link between two tools.
How to move off Bitrix24 without losing anything
- Export contacts, companies, leads, deals and products to CSV while your account is still active, and check that custom fields and the notes you care about came across.
- Download invoices, estimates and anything your accountant may need as PDFs. Billing history rarely transfers between platforms.
- Write down your live forms and automations by name: which form sits on which page, and which email or task each one triggers. Expect to rebuild the two or three that matter and drop the rest.
- Check the phone number. If telephony is rented through Bitrix24, start the porting conversation early or move the number to an independent provider first.
- Keep the domain in your own registrar account and point DNS only when the new site is finished.
- Rebuild the pages rather than hoping to import them. No builder imports another's layout, including WebNewBiz: content and domain move, the layout is rebuilt.
- Run both systems for 30 days, with every new enquiry going to the new one only, then cancel.
Three mistakes to avoid
- Replacing twelve modules when you used four. List what you opened in the past month. That list, not the feature comparison, is your requirement.
- Buying on the free tier and ignoring the next step. Free CRMs are a fair starting point, but check the price of the plan you will need in a year before you commit your data.
- Choosing a CRM nobody will update. A simple system your team actually fills in beats a powerful one they avoid. Our notes on choosing a first CRM for a small business cover what to insist on and what to ignore.
Quick answers
What is the closest alternative to Bitrix24?
Zoho One and Odoo are the closest like-for-like suites, because both bundle a CRM with websites, stores and other business apps under one subscription. Neither is simpler to learn than Bitrix24, so if complexity is the reason you are leaving, they are the wrong answer. A website-and-CRM product such as WebNewBiz, or a CRM plus a separate site builder, will feel lighter.
Is there a free alternative to Bitrix24?
Partly. HubSpot's CRM has a genuinely free tier, Zoho CRM is free for up to 3 users, and Odoo offers one app free with unlimited users. None of them gives you a full website, an online store and a working CRM for nothing. WebNewBiz has no free plan either: it costs $1 for the first month, then from $9 a month, with the CRM starting at $79.
Do I need a separate website builder if I buy a CRM?
Usually yes. Zoho CRM, HubSpot's CRM and Pipedrive are not website builders, so you end up paying for two products and connecting them with forms. That is a perfectly good setup, but it means two logins, two bills and one more thing that can break when a form stops passing leads across.
Can I move my Bitrix24 data to another platform?
Your records, yes. Contacts, companies, leads, deals and products can be exported to CSV and imported almost anywhere. Page layouts, automation rules, call recordings and chat history generally do not travel. Plan to export the data, rebuild the website and recreate your two or three most important automations by hand.
Is Bitrix24 too complicated for a small business?
It depends on your team size. Reviewers consistently rate its feature list highly and its ease of use lower, and several say it fits a corporate intranet better than a very small team. If you have ten or more people who need shared tasks and chat, the flat per-organisation price is good value. If you are two people who need a website and lead follow-up, it is more system than you will ever use.
How much should a small business pay for a website and CRM together?
At the time of writing (October 2026), roughly $30 to $100 a month. A free or cheap CRM plus a basic site builder can start near $30 a month if you accept two logins. A single product where the site, store and CRM share one database tends to start around $79 a month. Above $150 a month you should be getting marketing tools or done-for-you work as well.
Where to start
If you want to see what a one-product setup looks like before paying anything, try the free AI Website Preview: write one sentence about your business and it designs a homepage you can look at. When you are ready to build the real thing, the AI website builder drafts the site and you add the CRM when you need it.
You can start for $1 for the first month, or spend ten minutes with the AI Website Preview first. Either way, decide which of your Bitrix24 modules you genuinely use before you move anything.