GoHighLevel pricing for agencies: the real cost at 10, 25 and 50 clients

GoHighLevel's three plans at a glance

HighLevel, the company behind GoHighLevel, sells three self-serve plans plus an Enterprise tier with custom pricing. Every plan includes unlimited contacts and users and a 14-day free trial. Yearly billing costs ten times the monthly price, so you get about two months free.

A sub-account is one client's workspace: their contacts, pipeline, calendars, funnels, website and phone number. Ten clients means ten sub-accounts.

HighLevel says you can white-label the desktop web app so clients see your logo. A white-label mobile app is a separate add-on at $497 a month, and only Enterprise includes it. Other paid add-ons include HIPAA compliance at $297 a month, premium support at $500 a month, and WhatsApp at $10 a month per sub-account plus message charges.

Starter: why $97 is rarely the real price for an agency

Starter caps you at three sub-accounts. When you sign a fourth client you have to move to Unlimited, which roughly triples the subscription.

Starter also does not include rebilling. Your clients' texts, emails and AI usage still come out of your wallet, but HighLevel will not charge them to each client's card for you. You top up the wallet and invoice each client yourself. That is manageable with two clients and tedious with more.

Starter makes sense if you:

• run one business and want GoHighLevel for your own marketing
• want to test the platform with one to three friendly clients before committing
• are a freelancer who will never manage more than three client accounts

Unlimited and Agency Pro: what the extra $200 buys

Unlimited removes the sub-account cap. It also lets you rebill phone and email usage to each client at cost, so a client's texting bill goes on their card rather than yours. Most agencies with more than three clients end up on this plan.

Agency Pro adds what HighLevel calls SaaS mode, the tools for selling GoHighLevel as your own software:

• Your own plans and prices. You create subscription tiers and clients pay you through your own Stripe account.
• Automatic sub-account creation. When someone buys a plan, their account is set up without you doing it by hand.
• Rebilling with markup. You decide how much to add on top of HighLevel's phone and email rates.
• Advanced API access and user reporting. Useful if you connect other tools or track staff activity.

A simple test: if you plan to sell software subscriptions, Agency Pro is worth it. If you charge a monthly retainer and do the work yourself, with the software included in your service, Unlimited is usually enough. Our guide to GoHighLevel SaaS mode alternatives covers other ways to run that resale model.

The usage charges most pricing pages leave out

Every account has a wallet. When the balance drops below a level you set, HighLevel charges your card to top it up. Texts, emails, calls and AI are deducted as they are used. The plan fee pays for the software and the wallet pays for what you send. HighLevel's published US and Canada rates at the time of writing:

• Text messages (SMS): $0.00747 per segment, sent or received. A segment is up to 160 standard characters, so a long text counts as two or three. US carriers add their own fee of roughly $0.0025 to $0.01 per message, depending on the carrier and direction.
• Picture messages (MMS): $0.022 per message sent, plus carrier fees.
• Phone numbers: $1.15 a month for a local number, $2.15 for toll-free.
• Calls: about $0.0166 a minute outbound and $0.0117 inbound, rounded up to full minutes.
• Email: $0.675 per 1,000 emails through HighLevel's own email service, plus $2.50 per 1,000 if you validate addresses first.
• AI Employee (Conversation AI, Voice AI, Reviews AI and Content AI): pay per use with no monthly fee, $50 a month per sub-account with monthly limits, or $97 a month per sub-account for unlimited use under fair-use rules. Voice AI calls still pay normal call rates.
• Premium workflow actions: $0.01 per run, or bundles from $10 a month.

Texts to other countries are charged at Twilio's rate for each country, and those rates vary widely. Check the rate for each client's country before you promise unlimited texts in a package.

None of these rates is unreasonable. The catch is that they grow with each client's activity, not with your plan. A client who sends 30,000 text segments in a month spends about $360 on texting alone, which is more than the Unlimited plan fee.

A2P 10DLC: the registration fee for texting US numbers

If a client texts customers in the United States from an ordinary 10-digit number, US carriers require A2P 10DLC registration. The business registers who it is (the brand) and what it texts about (the campaign). The number has to be linked to an approved campaign before it can send.

The brand is the client's legal business identity, so each client business that texts US numbers registers separately. Your agency's own registration does not cover them. HighLevel's published fees at the time of writing:

The one-time fees include a $3 fast-track charge that is not refunded. Both fees start when a campaign is submitted, whether or not it is approved. Fixing and resubmitting a rejected campaign has been free since February 2026. When rebilling is switched on, HighLevel adds 5% to pass-through charges such as A2P and carrier fees.

Approval is not instant, so start registration at the beginning of client onboarding, not on the day a campaign is due to go out. A2P 10DLC does not apply to clients in the UK, Europe, India or Brazil who only text local customers, but country rates and local sender rules do.

What GoHighLevel really costs at 10, 25 and 50 clients

To put real numbers on this, assume each client is a typical local service business, such as a clinic, contractor or salon, with steady activity each month:

• one local phone number: $1.15
• 1,000 text segments sent and received, with carrier fees: about $12
• 5,000 emails: about $3.40
• A2P low volume campaign fee, at the top of the range: $10.50

That is about $27 per client per month before calls and AI. With the plan fee on monthly billing:

Starter is not in the table because it stops at three sub-accounts. Three clients on Starter come to about $178 a month ($97 plus $81 of usage), and you invoice the usage yourself.

Then add the parts that vary most:

• One-time A2P registration: $225 for 10 clients, $562.50 for 25 and $1,125 for 50, at the low volume rate.
• Unlimited AI Employee: $97 for each client who has it. Switched on for every client, it adds $970, $2,425 or $4,850 a month at 10, 25 and 50 clients. That is why most agencies only enable it for clients who pay for it.
• Calls: 500 outbound minutes cost about $8.30 per client per month.

Yearly billing cuts the plan fee to about $247.50 a month on Unlimited and $414 on Agency Pro, which saves $594 and $994 a year.

Two things soften these totals. On Unlimited and Agency Pro, usage can go straight to each client's card, so the $27 does not have to come out of your margin. On Agency Pro, a markup can also pay for the upgrade: at 50 clients using $27 each, a 15% markup brings in about $200 a month, roughly the difference between the two plans.

When each tier makes sense

• Starter ($97): a single business using it for itself, or an agency trying it with up to three clients and happy to invoice usage by hand.
• Unlimited ($297): agencies with four or more clients who sell a managed service and want usage billed to clients at cost.
• Agency Pro ($497): agencies that want to sell software plans under their own brand, with self-serve sign-up, Stripe billing and a margin on usage. It tends to pay off once you have a few dozen clients on paid plans.
• Enterprise (custom pricing): larger agencies that need the white-label mobile app, HIPAA compliance, dedicated account managers or higher API limits.

GoHighLevel is the stronger choice when texting, calling, pipelines and long automation sequences are the core of what you sell. It has a large supply of ready-made account templates (called snapshots), plus plenty of consultants and tutorials. Once you know the platform, that makes onboarding new clients faster. The downsides reviewers mention most are the learning curve and a bill that changes every month.

Other ways to resell websites and a CRM under your own brand

Some clients mainly need a good website, somewhere for enquiries to land and a simple pipeline, not heavy SMS marketing. If that describes most of yours, price other platforms first. Our list of GoHighLevel alternatives covers more options, but these are the ones agencies compare most:

• Duda: a white-label website platform built for agencies, with a client dashboard and detailed roles and permissions. White-label and API access are only on its higher tiers, and a CRM comes through app integrations rather than being built in. It suits agencies whose main product is the website. See Duda vs GoHighLevel for agencies.
• Vendasta: a white-label platform with a large marketplace of products to resell, plus CRM, billing and client portals. It suits agencies that want a wide range of services to sell to local businesses.
• Simvoly: a white-label builder that combines websites, an online store, funnels, a CRM, email marketing and appointments. It has its own billing, so you can sell plans to your customers. It is smaller than GoHighLevel and more focused on websites.
• WebNewBiz: an AI website builder with an online store and an AI CRM in one platform, available white-label for agencies.

This is how the WebNewBiz white-label website builder for agencies works. Your name, logo, colours and favicon go on the dashboard, which runs on your own domain such as app.youragency.com. The login page, invites, emails and invoice PDFs carry your brand too, and emails can go out through your own SMTP. You create client accounts and put each on a plan with limits (websites, team members, features). Then you either log in as the client to do the work or let them run it themselves.

Every client site is built the same way: describe the business, the AI drafts the pages and copy, and you edit by chatting. You sell at your own prices, with your own packages (monthly, yearly, one-off or free, with an optional setup fee, in several currencies). You also get your own storefront page and connect your own Stripe or PayPal account, so client payments go to you. Website enquiries land in the client's CRM and store buyers become contacts. The CRM includes an AI funnel builder with 26 templates. Our white-label CRM for agencies guide covers that side.

The honest limits: WebNewBiz is younger and smaller than the agency programmes from GoHighLevel, Duda or Webflow, with a much smaller app ecosystem and community. Two-way texting is available on the top plan, but it is not built for high-volume SMS marketing sequences. If text campaigns are your main product, GoHighLevel is the better fit. Each AI first draft still needs the client's own photos and facts. There is also no public agency price list: pricing is quoted after a short conversation.

A five-point check before you sign up

1. Count the clients you expect over the next 12 months, not just today's. If you will go past three, price Unlimited from the start.
2. Estimate texts and emails for your busiest client, not your average one, and multiply by the rates above.
3. Decide who pays for usage. If it is the client, you need Unlimited or Agency Pro and a card on file for each client.
4. List the clients who text US numbers and budget $22.50 each for A2P, plus up to $10.50 a month.
5. Decide whether AI is part of your packages. At $97 per client for unlimited use, its cost has to be built into what the client pays.

Quick answers

How much does GoHighLevel cost per month?

At the time of writing (October 2026), Starter is $97 a month, Unlimited $297 and Agency Pro $497, or $970, $2,970 and $4,970 paid yearly. Texts, emails, phone numbers, calls and AI are charged on top from a prepaid wallet.

How many clients can I manage on the GoHighLevel Starter plan?

Up to three sub-accounts, which in practice means three clients. A fourth client means moving to Unlimited at $297 a month, which has no cap.

What does GoHighLevel charge for SMS and email?

In the US and Canada, $0.00747 per text segment sent or received, plus carrier fees of roughly $0.0025 to $0.01 per message and $1.15 a month per local number. Email through HighLevel's own service costs $0.675 per 1,000.

How much does A2P 10DLC registration cost in GoHighLevel?

$22.50 one-time for a sole proprietor or low volume registration, then a monthly campaign fee of up to $10.50 (up to $2.10 for sole proprietors). High volume registration is $64. Each client business that texts US numbers registers separately.

Do I need Agency Pro to resell GoHighLevel under my brand?

Only for SaaS mode: your own software plans, automatic account creation when clients sign up and a markup on phone and email usage. Unlimited still lets you rebill usage to clients at cost and run a managed service.

What are the alternatives for reselling websites and a CRM?

Duda suits website-first agencies, Vendasta offers a large resale marketplace, Simvoly combines sites, funnels and a CRM, and WebNewBiz offers a white-label AI website builder with an online store and AI CRM. WebNewBiz agency pricing is quoted on request.

Related guides

• GoHighLevel domain not connecting? Fix Pending and SSL errors
• GoHighLevel workflow not triggering? How to find the cause and fix it
• GoHighLevel vs Wix Studio for agencies: one, the other, or both?
• Thryv vs GoHighLevel: an honest comparison for local businesses
• Vbout vs GoHighLevel for agencies: which one should you resell?

If you want to compare

If you are comparing GoHighLevel with a white-label platform built around websites, a short conversation is the most useful next step. Talk to us about white-label and we will show you how client accounts, packages and billing work, and what agency pricing looks like for your number of clients.

To look at the product first, see how the AI website builder drafts a site from a plain description, or try the free AI Website Preview, which designs a homepage from one sentence. You can also start for $1 for the first month on any standard plan, with no contract.