Thryv alternatives for small business

Start with the jobs, not the feature list

Open your Thryv account and write down which of these you have touched in the last 90 days:

• Website and local listings. Your public site, plus pushing your name, address and hours out to directories.
• Reviews. Asking customers for reviews and replying to them.
• Customer database. Contacts, notes, and who is waiting on a call back.
• Scheduling. Online booking, your calendar, reminders.
• Estimates, invoices and payments. Quotes out, money in, chasing the slow payers.
• Marketing. Email campaigns, social posting, paid advertising.

In practice most owners who leave use three or four of those six. A trades business lives in scheduling and invoicing. A clinic lives in bookings and reminders. A shop lives in the website and the store. If you are paying a bundle price for six jobs and using three, that gap is your saving, and it tells you which alternative to shortlist.

Two numbers make this concrete. Count the invoices you sent through Thryv in the last three months, and count the bookings that came in through its calendar. If both numbers are small, you are mostly paying for a website and a reputation tool, and the cheap end of this list will do.

What Thryv costs at the time of writing

At the time of writing (October 2026), Thryv's public pricing page lists two priced packages and one quote-only option: Starter at $99 per month with one user, Signature at $399 per month with five users, and a Custom plan with tailored pricing. Annual billing is shown as saving 15%. The page shows a $250 onboarding fee waived on Signature, with in-app onboarding on Starter.

The priced plans lean heavily towards marketing: an AI website builder and SEO tools, reputation and review management, posting to 60-plus listing directories, with social media management, advanced listings help including Google Business Profile, competitive insights and 24/7 phone support appearing on Signature. The customer database, scheduling and calendars, estimates and invoices and digital payments are all in Thryv's feature set, and bigger bundles and advertising Boosts are quoted by its sales team rather than published.

The term matters more than the headline price. Thryv's own pricing FAQ and its terms documents say the software is sold for an initial six-month subscription period and then renews month to month, and one version of the terms asks for notice at least 30 days before the end of a period. That is normal for this kind of vendor, but it means you cannot try it for a month and walk away, and it is the single most common complaint in public reviews.

One thing to know before you shortlist: Keap, which used to appear on every Thryv alternatives list, was acquired by Thryv in a deal announced in October 2024 for about $80 million. It is now part of the same company, so it is not an escape route from Thryv's commercial model.

The three kinds of Thryv alternative

Every tool below belongs to one of three groups. Pick your group first and the shortlist becomes short.

1. Field service with crews. You dispatch people to addresses, and the software needs to know who is where, with what parts, and whether they got paid on the doorstep. Jobber and Housecall Pro.
2. A full marketing suite. You run campaigns, funnels, pipelines and automations, and you want depth rather than simplicity. GoHighLevel, HubSpot, EngageBay, Zoho.
3. A website plus a CRM that follows up. Your site or store brings in enquiries and orders, and you want those enquiries chased, booked and invoiced without you remembering. vcita, Bitrix24, WebNewBiz.

Group three is where most ex-Thryv customers land, because it is what they were really using.

Thryv alternatives compared

Prices are US dollars per month, taken from each vendor's own pricing page in October 2026 unless noted. Billing terms differ, so read the small print in the next sections before comparing the numbers directly.

If you run crews: Jobber and Housecall Pro

If your business is vans and visits, these two beat every generalist tool, including Thryv and including us. They are built for the day: quote, schedule, assign, drive, do the work, take payment, invoice.

Jobber publishes three tiers and prices them by both plan and seat count. Core is $29 per month for one user on annual billing, $39 on a one-year commitment and $49 with no commitment at all. Connect is $99 for one user or $149 for five on annual billing, and Grow is $149 for one user or $229 for five. Extra users are $29 each. That no-commitment column is the thing to notice if the six-month Thryv term is what pushed you to look elsewhere.

Housecall Pro is priced with more users in each tier: Basic is $59 per month on annual billing ($79 monthly) for one user, Essentials is $149 ($189 monthly) for up to five users, and Max is $299 ($329 monthly) for up to eight, with extra users at $35 each. If you have four or five people already, it can work out cheaper than stacking seats elsewhere.

The honest limitation of both: they are not website builders. You will still need a public site that ranks and takes enquiries, and you will be running two tools instead of one. For many trades that is the right trade-off, and it is worth saying plainly. If you want the site and the job management in the same login, read our notes on a website builder with a CRM built in and compare the total of the two bills against one.

If you want a full marketing suite

GoHighLevel is the usual destination for people who want more automation than Thryv, not less. Starter is $97 per month, Unlimited is $297 and Agency Pro is $497. It is deliberately built for agencies reselling to clients, so a single small business buys a lot of machinery it will not use, and the learning curve is real. Our guide to GoHighLevel alternatives goes through who it suits and who it frustrates.

HubSpot starts gently and gets expensive. The CRM itself is free, and HubSpot's own page lists the Starter Customer Platform at $20 per seat per month as the standard rate, with discounted promotional rates for new customers. The jump is at Professional, which moves into the high hundreds of dollars per month and carries a one-off onboarding fee on top. It is the better choice if you are hiring salespeople and will outgrow a simple tool within two years. If you are not, see HubSpot alternatives for small business.

EngageBay is the budget pick for email plus CRM. Its free plan covers 250 contacts, and paid plans are per user: Basic $14.99, Growth $64.99 and Pro $119.99 on monthly billing, with roughly 8% off yearly and 15% off two-year billing. Contact limits are 500, 5,000 and 10,000. It will not build you a proper website.

Zoho is the most tool for the least money if you are willing to assemble it. Third-party guides put Zoho CRM's paid editions at around $14 per user per month on annual billing for Standard, rising through the $20s and $40s, and Zoho One at about $37 per employee per month on annual billing for the all-employee plan, which licenses every person on your payroll whether they log in or not. The catch is configuration: Zoho rewards someone in the business who enjoys setting things up.

Bitrix24 sits between the suites and the simple tools. Its US prices are per organisation rather than per seat, which is unusual and useful: Basic is $49 per month on annual billing for five users, Standard is $99 for 50 users and Professional is $199 for 100, with a free tier for very small teams and a website builder included. The interface is dense. We cover that trade-off in our Bitrix24 alternatives guide.

Whichever of these you pick, decide in advance which automations you genuinely need. Two or three good ones (new enquiry gets a reply in five minutes, quote gets a nudge after three days, invoice chases itself) beat a suite full of unfinished workflows. Our notes on lead follow-up automation are a reasonable place to set that scope.

If you want a website plus a CRM that follows up

This is the biggest group of ex-Thryv customers: you need a site that brings work in, bookings, invoices and a record of who enquired and what happened next. You do not need dispatch, and you do not need an agency platform.

vcita is the closest thing to a like-for-like swap for appointment-led businesses: booking, client messaging, payments and a small public page in one place. It does not publish prices in a form we could verify directly from its own site, and recent third-party listings put the entry plan at roughly $35 per seat per month on monthly billing with annual billing lower, and the top tier a little over $100. Treat those as indicative and ask for a quote.

WebNewBiz covers this group. You describe your business in plain language and the AI drafts a complete site, pages, layout and copy, which you then edit by chatting to the Copilot rather than wrestling a drag-and-drop canvas. Every plan includes hosting, SSL, a full WordPress CMS, mobile optimisation and 24/7 chat support. Pricing is $1 for the first month, then Lite $9, Starter $29 (adds the Design Studio visual editor, Brand Kit and an online store with card payments through Stripe, Apple Pay and Google Pay), Growth $79, Pro $149 and Ultimate $199. Yearly billing is cheaper. There is no minimum contract: cancel any time, keep access to the end of the period you paid for, and the account then stays read-only so you can export your content.

The part that replaces Thryv's customer database starts on Growth at $79. That is the AI CRM, which reads and scores incoming leads, holds deals, tasks and bookings, sends invoices that chase themselves and connects to your own email address. Website enquiries land in it automatically and store buyers become contacts, so nothing depends on you copying a name into a spreadsheet. It includes 3,000 contacts and three team members, an AI funnel builder that drafts a landing page, opt-in and thank-you page from a description of your offer (or starts from one of 26 templates), and workflow automations triggered by things like a form submission, a date or a birthday. Pro at $149 adds email campaigns, social posting, advanced SEO with a site audit, daily backups, the Website Booster and 10,000 contacts. Ultimate at $199 adds an AI chatbot, a phone system with its own number and two-way SMS, and unlimited contacts.

The honest limits, because they will decide this for some readers. The CRM does not exist on the two cheapest plans, so the real comparison with Thryv starts at $79 rather than $9. There is no free plan, only the $1 first month. There is no crew dispatch or field scheduling board, and no IDX or MLS feed for property listings. Texting is two-way SMS from your business number on Ultimate, not a high-volume marketing SMS engine. We are a younger platform than Wix, Squarespace or Shopify, with a much smaller app ecosystem and community, and the AI first draft of your site still needs your own edits, photos and facts before it is worth showing anyone.

And one case for staying put: if the reason you pay Thryv is the managed local listings work across 60-plus directories, hands-on Google Business Profile help and 24/7 phone support, nothing in group three does that for you. That is a service as much as software, and it is reasonable to pay for it if local search is where your customers come from.

Leaving Thryv without losing anything

Do this in order, before you give notice, not after.

1. Check your contract dates. Find when your initial six-month period ends and what notice your agreement requires. Diary the notice date, not the renewal date.
2. Export your contacts. Names, emails, phone numbers, notes and tags, as CSV. Open the file and check it actually contains what you expected.
3. Export invoices and payment history. Your accountant will want these, and historic invoices rarely transfer between systems.
4. Confirm who owns your domain. Look up the registrant. If the domain sits in a vendor account, start the transfer early, because this is the step that delays everyone.
5. Save your website content. Copy the page text into a document and download the original photos at full size. Expect to rebuild the layout rather than move it: that is true of any move between builders, including a move to us.
6. List every live link. Booking links, payment links, forms and anything printed on a van, a card or a Google listing. Each one needs a replacement or a redirect on the day you switch.
7. Build the new site in parallel. Keep the old one live until the new one is finished and the enquiry form has been tested from a phone.

Your reviews are the reassuring part. Google reviews live on your Google Business Profile and stay with you whatever software you use to request them. The same process applies to most builders, and our walkthrough of moving a website off Wix covers the redirect and domain steps in more detail.

Quick answers

Why do people look for Thryv alternatives?

Three reasons come up again and again: the monthly price, the one-off onboarding fee, and the six-month initial subscription period. A fourth is paying for parts of the bundle you never open, such as listings distribution or social posting.

Is there a free Thryv alternative?

There are free tiers, but no free tool does the whole job. EngageBay has a free plan for up to 250 contacts, Bitrix24 has a free tier for very small teams, and HubSpot's CRM is free to use. None of those gives you a finished public website plus bookings plus invoicing, so most owners end up paying for something. WebNewBiz has no free plan either: it is $1 for the first month, then from $9 per month.

Can I cancel Thryv at any time?

Thryv's own pricing FAQ and terms documents say the software runs for an initial six-month subscription period and then renews month to month. One version of the terms asks for notice at least 30 days before the end of a period. Read the agreement you actually signed, because terms vary by version and by country.

What happens to my website if I leave Thryv?

Plan to rebuild the site rather than move the files. Before you give notice, check who the registrant of your domain is, export your contacts and invoice history, and save your page text and photos. Your Google reviews belong to your Google Business Profile, not to Thryv, so they stay with you.

Which Thryv alternative is best for a plumber or electrician with a crew?

Jobber or Housecall Pro. Both are built around quotes, job scheduling, dispatch to technicians in the field and invoicing on site. Neither is a website builder, so budget for a small site separately.

Is WebNewBiz a direct Thryv replacement?

For a website or online store, enquiries, bookings, invoicing and follow-up, yes. The AI CRM starts on the Growth plan at $79 per month, so the two cheapest plans will not replace Thryv's customer database. There is no crew dispatch or scheduling board for field teams, so trades with vans should look at Jobber or Housecall Pro instead.

Related guides

• Thryv vs GoHighLevel: an honest comparison for local businesses
• Zoho One alternatives for small business: 6 simpler options compared
• Keap alternatives for small business: simpler, cheaper options compared
• The best AI CRM for small business: 7 options compared fairly

See what the swap would look like

If group three is your group, the cheapest way to find out is to look at a draft of your own site. Our free AI Website Preview designs a homepage from one sentence about your business, with nothing to install and no card needed. If it looks like a reasonable starting point, the AI website builder page explains what comes with each plan, and you can start for $1 for the first month and cancel if it is not for you. Compare it against your current bill with the marketing automation pieces you would actually switch on, not the ones you would mean to.